Welcome to the sunny city of Jacksonville, a vibrant thriving arts scene in north-eastern Florida, along the St. Johns River, dubbed ‘The River City’. Often referred to as ‘Jax’ in casual shorthand by the locals, the city has St. Johns River as its lifeblood. The River has shaped its history, culture, and identity and once served as a vital waterway for Native American tribes and early settlers historically, facilitating trade, transportation, and settlement. Its deep waters helped Jacksonville flourish as a port city, connecting it to national and international commerce. Culturally, the river has inspired art, music, and festivals, such as the Jacksonville River Jams and the Florida-Georgia football rivalry, held near its banks. Today, the St. Johns River remains central to the city’s economy, recreation, and beauty, offering boating, fishing, and scenic views that define Jacksonville’s unique charm. Vast beaches attracts tourists and a world-class educational hub that contains prestigious institutions like the University of North Florida and Jacksonville University is a many draw with young students. Just a short drive from downtown, Jacksonville International Airport (JAX) serves as the primary gateway to this unique Floridian city, welcoming visitors from across the U.S. and beyond. 

Airlines such as American Airlines, Delta, Southwest, and United connect Jacksonville to major cities like the bustling east coast metropolis of New York, the sizzling tropical allure of brightly-coloured Miami, the historic political hub of Washington, D.C., and the lively city of Atlanta. The airport offers convenient amenities such as dining options, shops, and lounges, allowing you to unwind before picking up your pre-booked hire car and beginning your Jacksonville adventure. Departing from Jacksonville International Airport begins with a scenic drive through a landscape rich in marshlands, towering pine trees, and winding rivers on an exploration of this charming coastal city. Jacksonville’s expansive layout makes it ideal for discovering by car, with wide highways connecting you to serene beaches, cultural landmarks, and lush parks. A short drive east brings you to the breath-taking shores of Jacksonville Beach, where soft white sands meet the Atlantic, creating a perfect retreat for sunbathing, surfing, and waterfront dining. Heading further south along the coast, you’ll find Ponte Vedra Beach, a luxurious area known for its golf courses, upscale resorts, and natural beauty, making it a popular stop for beach lovers and sports enthusiasts alike.

Jacksonville’s historic Riverside and Avondale neighbourhoods are a must-visit, offering a glimpse into the city’s past with their charming 19th-century architecture, art galleries, and locally-owned boutiques. The St. Johns River, which gracefully winds through the city, is home to the Riverwalk—a lively stretch ideal for an afternoon stroll or sunset views. Downtown Jacksonville, meanwhile, is a hub of modernity and culture, featuring attractions like the Jacksonville Museum of Contemporary Art and the bustling VyStar Veterans Memorial Arena.